FULL BRAND DEVELOPMENT

In January 2019, Ashli Montgomery founded Quilt 2 End ALZ, a non-profit organization bringing together the quilting community with the fight to end Alzheimer’s disease. I had the great opportunity to help Ashli bring her vision for this new brand to life. 

After identifying her goals, the organization’s target audiences, and pinpointing the brand voice, I hit the ground running. Starting with a logo design, I was able to cultivate a visual brand for Quilt 2 End ALZ that appeals to all generations – an elegant and classic brand with modern, clean, and vivacious characteristics. 

Once we landed on the official logo variations, I helped Ashli develop a full visual brand to carry this new non-profit identity across materials and platforms.

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BRAND IN ACTION

Going beyond brand guidelines, I have enjoyed developing key branding and marketing tools for Quilt 2 End ALZ including:

• A company website
• Stationary
• Packaging & shipping materials 
• Business cards
• E-mail templates
• Presentation templates
• Custom printed fabric
• T-shirts
• Quilt patterns
• Content calendars
• Social media and blog content

   & more