Background
In January 2019, Ashli Montgomery founded Quilt 2 End ALZ, Inc., a non-profit organization bringing together the quilting community with the fight to end Alzheimer’s disease. I had the great opportunity to help Ashli bring her vision for this new brand to life.
The Goal
Cultivate a visual brand for Quilt 2 End ALZ that appeals to all generations; being user-friendly for older audiences without sacrificing design flair.
Brand Values
Mission: Connect the quilting world with the fight to end Alzheimer’s disease by creating a family of passionate quilters.
Vision: To bring Alzheimer’s awareness, education, and advocacy to the quilting community.
The Results
mood + outlook
Elegant / Classic / Modern / Clean / Youthful / Playful
We believe family is found in the community you keep.
We believe quilting is good for the brain as well as the soul.
We believe everyone is doing the best they can.
We believe in lifelong learning.
We believe that every stitch is a step towards treatment.
We believe in a world without Alzheimer’s.
Logos
colors
typefaces
Brand in Action
