Her Serenity - Gumption Road Creative Co.

Background

Passion project: I designed a full rebrand for Her Serenity, a company that has carefully curated a network of expertise to redefine the way women manage their wellness and fertility.

The Goal

Explore a full overhaul of the Her Serenity brand while staying true to the company’s core tenants by using a more clearly defined brand personality to drive this creative endeavor.

Brand Values

Trust, Transparency, Collaboration, Innovation, Accessibility, Expertise, Community, Love, Kindness, Education, Integration, Support, Convenience.

Mission: To curate a network of women’s wellness and fertility experts that collaborate in providing world-class and accessible care for those in need.

Vision: To become the source for women’s wellness expertise around the globe. A supportive community in which patients and providers work together to redefine care through innovation, collaboration, and transparency.

The Results

mood + persona

Bright / Bold / Friendly / Feminine / Modern / Optimistic / Playful

Her Serenity is the friend you can always count on.
She is the friend who supports you in every endeavor; the friend who will celebrate the joys of life with you and bring you ice cream when you’re blue. She’s tenacious and daring, not scared to try new things or lead the charge into new frontiers. She stands up for what she believes in and champions the fight for progress.
Her Serenity is unfailingly friendly and welcoming. She is the type of person who makes new friends wherever she is because she goes out of her way to show kindness to others. She knows that everyone is fighting their own battles and believes that everyone deserves compassion.

She is also the friend who everyone goes to for advice. Her Serenity is well-read and educated but not pretentious. She is confident in what she knows but is open to new ideas and opinions, always excited by new discoveries.

She is never one to judge or push, rather she will give you advice and help you succeed in whichever path you choose. Because at the end of the day, Her Serenity sees you for who you truly are and loves you for it. She wants to bring joy to each day and help you live your best, healthiest life.