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Gumption Road Creative Co.

Gumption Road Creative Co.

Graphic design with a game plan

  • Work
    • Brand Case Studies
  • Awards + Recognition
  • Contact
  • DesignSimple

Background

Books Are Ubiquitous is a boutique publishing house focused on sharing great stories. Inspired by a book lover who believes that narrative is everywhere, Books Are Ubiquitous strives to make literature and nonfiction accessible in every format: hardcover, paperback, digital eBook, and audiobook.

The Goal

Create a brand for Books Are Ubiquitous that has personality but does not feel genre specific. Immediate focus on logos that can scale easily and packaging to ship books.


The Results

mood + persona

Traditional / Easygoing / Charming / Simple

Books Are Ubiquitous is the unassuming, strong, silent type. He is well dressed but not posh, casual but not aloof, candid but not rude, and smart but not a know-it-all. He makes friends easily and is quick to laugh, ever the charming gentleman. He would prefer to spend Friday night at home with a good book rather than a crazy night out on the town.

Books Are Ubiquitous is reliable, humble, level-headed, and calm. He believes that simplicity is the key to a happy life. He is also a listener and an observer, so when he does speak he does so with great intention, and people listen.


logos



colors

typefaces


Brand in Action



Coming in with a little #moodboardmonday action! T Coming in with a little #moodboardmonday action! This is actually version 2 of this emojis as a brand mood {πŸͺπŸ§‘β€πŸš€πŸš€πŸŽ¬πŸ€–} moodboard and it’s giving ALL the futuristic and dreamy space vibes πŸ‘½

tbh I got so caught up in messing around with #midjourneyai that I … accidentally (?) created a whole second version. Oops πŸ€·β€β™€οΈ

Which version do you like best?

#emojibrands #brandidentity #creativeprocess #aifordesigners #brandpersona #brandmood #moodboardaesthetic #brandvibe #womenindesign #designreel
Tell me I’m not the only one πŸ˜…πŸ™ Don’t g Tell me I’m not the only one πŸ˜…πŸ™

Don’t get me wrong, I do love a good museum β€” and the @nuclear_museum is an AWESOME science and history museum. My designer ❀️ just always seems to zero in on the epically cool design sh*t 🀀

#designerproblems #graphicdesigner #graphicdesigndaily #branddesigner #retrodesign #designinspo
Round three of emojis as brand moods, coming in πŸ”₯β€” this time with a spacey #wesandersonstyle vibe: 
πŸͺπŸ§‘‍ πŸš€πŸŽ¬πŸ€– 

Also HELLO AI 🌟I had way too much fun creating all of these images in #midjourney to get the look and feeling juuuust right.

#emojibrands #designreels #creativeprocess #brandmood #branddesigner #brandidentity #aifordesigners #processvideo
Is your brand secretly sabotaging your biz? πŸ‘€ Is your brand secretly sabotaging your biz? πŸ‘€

Ask yourself these questions to find out!

#brandstrategy #branddevelopment #businesstips #custombranding #businessbranding #branding101 #rebrand #instagramtipsdaily
From my messy Illustrator file to the final brand From my messy Illustrator file to the final brand 🀩 Allllll the main character energy for Books Are UbiquitousπŸ₯‚ πŸ“š

#branddesign #behindthescenes #designprocess #designreels #logodesigns #branding #bookpublishing #custombranding
Dear pals at @southwestair, I upgraded your graphi Dear pals at @southwestair, I upgraded your graphic πŸ₯°βœˆοΈ

[If you or someone you know are experiencing human trfckng, @polarisproject does look like a great resource]

#endtrafficking #designwithme #designfail #airlinemarketing #southwestairlines #designerproblems #travelbrand  #airlinefail #travel
Nothing hits quite like Barbie design inspo πŸ’— Nothing hits quite like Barbie design inspo πŸ’—

#barbie #barbieicon #barbieaculturaliconexhibit #phxartfashion @barbiestyle @barbie #graphicdesigner #designinspo #barbiecore #branddesigner #graphicdesignerlife #followmearound #design #barbiedesign @visitphoenix @visit_arizona @welcometoarizona

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