Background
Books Are Ubiquitous is a boutique publishing house focused on sharing great stories. Inspired by a book lover who believes that narrative is everywhere, Books Are Ubiquitous strives to make literature and nonfiction accessible in every format: hardcover, paperback, digital eBook, and audiobook.
The Goal
Create a brand for Books Are Ubiquitous that has personality but does not feel genre specific. Immediate focus on logos that can scale easily and packaging to ship books.
The Results
mood + persona
Traditional / Easygoing / Charming / Simple
Books Are Ubiquitous is the unassuming, strong, silent type. He is well dressed but not posh, casual but not aloof, candid but not rude, and smart but not a know-it-all. He makes friends easily and is quick to laugh, ever the charming gentleman. He would prefer to spend Friday night at home with a good book rather than a crazy night out on the town.
Books Are Ubiquitous is reliable, humble, level-headed, and calm. He believes that simplicity is the key to a happy life. He is also a listener and an observer, so when he does speak he does so with great intention, and people listen.
logos
colors
typefaces
Brand in Action
