The Brief
Creative exercise: LogoCore 30 -Day Challenge
Alison Cosmetics needs a new logo to print on cosmetics, engravings, use on storefront, and emails.
Our previous logo was just a boring font and was barely readable when used as a profile picture on our company’s social media accounts. We are hoping you can make our products more memorable with an eye-catching logo design!
We mostly sell skincare products and cosmetics that include lipsticks, eyeshadows, blushes, and eyeliners. All of the products are vegan, and we’re well known for our limited edition subscription box where we sell several of our best-selling cosmetics in a curated package.
The store uses soft colors, mostly pinks, so we’d prefer to stick to similar tones in order for the store’s visuals to feel consistent. We’re not interested in any cursive typefaces – we just don’t think it would be legible on our website.
In addition, your design will most likely be printed on the bottom of our cosmetics. The printing area would be around 2cm by 2cm on a black surface, and it would be amazing to get a logo design that can fit into this tight space.
The Results
logos
colors
typefaces
Brand in Action
